Created and executed a social content strategy for both B2B and B2C audiences across company channels resulting in 8.5M impressions in 2023

Analyzed marketing data to derive actionable insights and provide comprehensive trend reports 

Grew Instagram following by 20K and successfully improved Facebook impressions from ~800.5K in Jan 2023 to ~2.5M  by Nov 2023, achieving a 156% growth within the year

Conducted strategic outreach to top-tier media contacts including The New York Times, Crain's, and Food & Wine Magazine to secure press around major company updates and product launches 

Managed monthly content calendars and protocols across all company social platforms

Produced a monthly webinar program start-to-end, proactively identifying webinar topics to support company goals, managing all panelist and cross-departmental communications, developing promotional materials for attendees, drafting scripts and run-of-shows, and managing post-webinar communications resulting in over 1.5K attendees 

Identified, evaluated, and negotiated brand sponsorship agreements, managed sponsorship event logistics, and coordinated pre-and post-event marketing activities, including the New York City Food and Wine Festival, Chicago Restaurant Week, and the James Beard Foundation Awards