Tock Wine Shop
Tock, the reservation platform launches a first in its category direct-to-consumer e-commerce shop for it’s wineries.
Tock’s Launches DTC Wine Shop
September 2022
Tock launched an e-commerce platform, Tock Wine Shop, making it possible for winery partners to sell directly to consumers while continuing to manage tasting reservations on its all-in-one platform. Tock Wine Shop enabled wineries to expand their reach and directly sell to Tock's millions of users who have a strong interest in wine, travel, and dining.
I played a pivotal role in the launch of Tock’s Wine Shop. This initiative aimed to be the go-to spot for wineries currently using Tock for reservations to be able to sell their wine to loyal customers. I created a social timeline and strategy for the teaser and launch. Posted weekly stories with round-ups of different wines and their taste profiles. I also spearheaded an influencer marketing campaign with about 10-20 micro and macro influencers.
Social Content Roll Out:
