resume -

resume -

I am a versatile marketing expert with a proven track record in developing and executing comprehensive marketing strategies, orchestrating activations and events, cultivating influential partnerships, and leading impactful campaigns. 

Tock:

Marketing Specialist

January 2022-2024

  • Created and executed a social content strategy for both B2B and B2C audiences across company channels resulting in 8.5M impressions in 2023

  • Analyzed marketing data to derive actionable insights and provide comprehensive trend reports 

  • Grew Instagram following by 20K and successfully improved Facebook impressions from ~800.5K in Jan 2023 to ~2.5M  by Nov 2023, achieving a 156% growth within the year

  • Conducted strategic outreach to top-tier media contacts including The New York Times, Crain's, and Food & Wine Magazine to secure press around major company updates and product launches 

  • Managed monthly content calendars and protocols across all company social platforms

  • Produced a monthly webinar program start-to-end, proactively identifying webinar topics to support company goals, managing all panelist and cross-departmental communications, developing promotional materials for attendees, drafting scripts and run-of-shows, and managing post-webinar communications resulting in over 1.5K attendees 

  • Identified, evaluated, and negotiated brand sponsorship agreements, managed sponsorship event logistics, and coordinated pre-and post-event marketing activities, including the New York City Food and Wine Festival, Chicago Restaurant Week, and the James Beard Foundation Awards

Hammond’s Candies:

Marketing Manager

January 2020-Present

  • Developed and implemented a comprehensive brand strategy to compete in a dynamic and evolving gourmet food market 

  • Grew Instagram followers from 5K to 80.8K and TikTok followers from 0 to 2.5M

  • Deployed weekly email campaigns, implemented diverse automated shopper flows, and conductedA/B testing resulting in enhanced customer retention of a 35.6% increase in the rate of returning customers

  • Spearheaded a partnership program, growing a network of influencers and brands through social media giveaways, events, and brand collaborations 

  • Designed unique photo and video content to use across various marketing channels

  • Organized features with brands like BuzzFeed, Food Network, Discovery+, Nickelodeon, Yahoo, and Yelp

  • Priced and managed over 2K+ SKUs of merchandise online and in-store

  • Managed Shopify website and Amazon store-front, owning pricing strategies and product merchandising resulting in a 3.83% conversion rate

YPO (YNG):

Marketing Chair & Board Member

January 2020-2024

  • Foster communication with other young entrepreneurs all over the world to improve leadership and cultivate the next generation of business, community, and world leaders 

  • Spearheaded the brainstorming and planning of engaging events tailored to the Chicago YNG community, comprising 200+ active members

  • Establish connections with Chicago's top-tier CEOs and accomplished business owners, facilitating intimate learning sessions within the forum

  • Orchestrate comprehensive mass communication efforts for the entire chapter, promoting social, informational, and philanthropic events effectively

Authentic Brands Group:

Brand Management Intern

Summer 2019

  • Conducted competitive analysis reports for women’s fashion brands such as Vince Camuto, 1 State, and Sole Society

  • Consolidated and organized key business development tools for licensees (i.e. product catalogs, line sheets, pricing).

  • Partnered closely with each licensing partner to understand respective business models and product development cycles to drive retail profitability.

  • Key liaison that facilitated transactions between licensee and retailer (i.e. global markets).

  • Crafted brand statements and determined target markets based on industry trends

  • Created a mock brand and marketing strategy for Sports Illustrated for an end-of-the-summer internship competition

Armarium:

Marketing & e-Commerce Intern

Summer 2018

  • Managed Armarium's website, optimizing the presentation and pricing of designer gowns available to rent

  • Led the company's comprehensive social media strategy, encompassing content creation and influencer marketing initiatives for over 30K followers

  • Nurtured VIP customer and influencer relationships through email communications and community engagement

  • Conducted in-depth analysis of customer insights and website traffic data 

  • Orchestrated weekly email campaigns reaching a broad audience of over 3K subscribers

  • Designed and Created brand content for social posts, sales decks, look books and event invitations

  • Monitored and maintained the website flow and landing pages

Civic Entertainment Group:

PR & Marketing Intern

Summer 2017

  • Collaborated with the marketing team to meet the needs of high-profile clients in the entertainment, retail, and manufacturing industries

  • Assisted in program launches for A&E’s documentary: Biggie: The Notorious B.I.G., Ford Motor's Chariot, Snap Chat’s Spectacles, involving dynamic brainstorming sessions, thorough background research, and comprehensive reports on emerging trends and competitors' recent showcases.

  • Maintained vendor communication to execute high-volume marketing activations smoothly

  • Orchestrated successful company happy hours and wellness events, overseeing the entire process from selecting venues to skillful contract negotiations, ensuring enjoyable and memorable experiences for all employees.

  • Spearheaded the creation of detailed cost analyses and budgeting reports for props, production items, and shipping/logistics, demonstrating strong financial acumen and precision in managing resources effectively.

  • Contributed to talent and digital influencer research and acquisition for account managers, actively supporting and enhancing the company's presence in the market through strategic partnerships and collaborations.